FMA has built its reputation on a quality over quantity approach. By working only with speakers and attendees of the highest caliber, we are able to guarantee a superior level of value and learning at our events. Our congresses focus on the most up-to-date green technologies and programs as they emerge on the market, while providing an atmosphere conducive to fostering long-term business relationships.

We are seeking a Senior Marketing Manager to join our team within our Montreal office.

The ideal candidate will work proactively in:

• Planning, developing and implementing all aspects of marketing activities,
• i.e., marketing communications, marketing planning, sales materials, research, press releases, promotions, internal/external communications, creative briefs, website content and development, email marketing, direct mail, company blog, employee and client surveys, trade shows, client events, and advertising for launches of new products and services
• Taking all measures necessary toward the achievement of the company's
• revenue and operating goals
• Monitoring competitive trends, identify and target emerging new markets,
• initiate and implement marketing strategies, which capitalize on marketplace opportunities
• Assisting in the development and implementation of sales strategies.
• Monitoring adherence to marketing and sales policies and procedures
• Developing creative copywriting; producing innovative, fresh
• and error free materials
• Budget management. To deliver all marketing activity within the agreed budget
• Evaluating the impact and ROI of marketing channels and trade investment
• behind product initiatives
• Marketing analytics and reporting

Required skills and competencies:

• A Bachelor's Degree in Marketing, Communications or related field,
• and a minimum of three to five years' experience required
• Creative writing skills, superior Internet marketing technical expertise
• and strong traditional marketing experience
• A background in service sales and marketing environment is a plus
• We are passionate about results! Your ability to problem solve
• in a cohesive environment and your intuitive ability to serve customers
  needs is crucial
• Additionally, we would love to find someone who enjoys a highly collaborative
• environment, who doesn't think they have all the answers, and who wants to be judged by their success in achieving their goals
• Key background elements and qualifications that will set you apart
• A strong understanding of online marketing.  You know Web 2.0!
• Technological savvy and 3-5 years practicing internet
• and traditional marketing techniques
• Experience creating integrative external communication marketing plans
• and development of product messages including product names, tags and branding is preferred